The new World of Coca-Cola project is a corporate attraction located on 20 acres of prime downtown real estate adjacent to Centennial Olympic Park. The building includes 93,000 square feet of museum space. Guest areas make-up 60,000 square feet of the space. The facility includes a retail area, two theaters with pre-show space, gallery space, bottling viewing area, lobby and ticket office.
The facility is planned with a large, open gallery space in a fluid and open design to allow for regular exhibit updates. The retail area includes bamboo and cork flooring. The exterior includes a 90 foot tower with a 30 foot illumination of a coke bottle shape that displays at night.